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optimisation

 Optimisation  Essentially, optimisation means making the product look the best it possibly can. You'll need to consider the purpose of the animation, and how the colour, size, frame, compression and exported file fit the purpose.  You should use vectors rather than bitmap for this.  Bitmaps & Vectors  Bitmap - when you zoom in on a raster/bitmap file, the pixels become visible as tiny squares, and the overall effect is rather blurred  Vector - Vector graphics store the image information as a series of coordinates and when zooming in on the image, it does not blue or pixelate   Exporting the animation  The file formate must correlate with the requirements of the brief. As this unit is concerned with producing an animation for online distribution - specifically, a phone app- you need to consider the correction export option.  For this, you will need to compress the file you have created in final cut File formats  .mov  .mp4...
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Digital animation

Image
   Themes - themes include animal cruelty and animal care, these themes are apparent in films such as Wallace and Gromit and Shaun the Sheep.  Characters - Wallace and Gromit  ( The series centers on  Wallace , a good-natured, eccentric, cheese-loving inventor, along with his companion  Gromit , a silent yet loyal and intelligent anthropomorphic dog.)     Shaun the Sheep ( Shaun  is the main character of the series and the leader of the flock. He is a clever  s heep  and keeps his head. He has a good friendship with Bitzer and very smart. He is voiced by Justin Fletcher.) Timmy Time ( Characters.  Timmy  is a male black and white lamb who is the titular character and enjoys being in the spotlight. He is three years old in sheep years and later turns four in the episode  Timmy's  Birthday.)   MORPH ( Morph  was a stop-motion Plasticine character who appeared on Tony Hart's art-themed children's programs,...
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Uses and Target Audiences

 Uses  Since its inception, animation has been used in many different forms of media, including  - Television programmes  - Children's animation  - Film, across many different genres  - Advertisements  - Anime and manga  - Online and viral  Animated films and TV: Traditionally, animated content is associated with younger audiences. Television programmes such as Tom and Jerry and Bugs Bunny, and disney films from snow white to frozen, have been largely pitched at children. These films are also enjoyed by adults  Disneyfication  The transformation into carefully controlled and safe entertainment or an environment with similar quantities.  The french philosopher Jean Baudrillard has called disney land the most real place in the us, because it is not pretending to be anything more than it actually is, a theme park.  Disney Pixar is a good example of a disney subsidiary that appeals to a wide demographic, with films like Up and...
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Digital animation: types and techniques

Different types of animation: - Anime - Dragon ballz - Stop motion - south park  - Clay motion - Wallace and grommet  - Line Drawing  - CGI  - 2D/3D  - Cel animation  - Hand-drawn  Line Drawing:  A hand drawn sketch that moves frame by frame so that the shape evolves and moves, it is commonly used in contemporary advertising - Line drawings are generally created using adobe illustrator, adobe flash and Lightbox- Scalable vectors graphics ( SVGs ) are animated by code - Fantasmagorie - Line boils - Drawing/tracing over a character to appear animated - More drawings - less animated - Less drawings nervous/ cold- Line drawings example - Aha take on me music video.  Cel Animation: Short for celluloid animation - Many disney films, especially the early ones, were created in this way A cel is a celluloid sheet- a transparent sheet onto which characters and scenery are drawn or painted. This is traditionally done by hand.  Snow white - The film...
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